Case Study - Helping Dementia Wellington drive donation revenues

27/09/2018 Charles Norwood
GM Client Solutions

Perception Group helps Dementia Wellington increase their donations by 14% through a personalised cross-media campaign.

A marketer’s most valuable tool - a printable whiteboard

17/09/2018 Charles Norwood
GM Client Solutions

Gather together a whiteboard, plenty of coffee, a group of people with open minds and some free time and you have the ingredients for so

Our Changing World - isn't technology great?

29/06/2018 Charles Norwood
GM Client Solutions

The impact of technology on the way we communicate, collaborate, learn and think has been nothing short of game-changing to the world of marketing

Becoming data ready

26/02/2018 Jono O'Grady
Multi-Channel Marketing Specialist

Tidying your data for direct marketing automation

Did you really go for that ride?

5/10/2017 Charles Norwood
GM Client Solutions

About 15 minutes’ drive from my home a mountain-bike track snakes up a hill into a large area of untapped native forest.

Don't be like a drunk clinging to a lamppost

4/07/2017 Charles Norwood
GM Client Solutions

"He uses statistics like a drunkard uses a lamppost: for support rather than illumination."

Coffee card? You can do better!

19/05/2017 Charles Norwood
GM Client Solutions

If you have read my other posts, you may notice a recurring theme is that I implore you to make sure that you personalise your marketing messages.

Creating the call to action

8/04/2017 Charles Norwood
GM Client Solutions

Unless the purpose of your marketing campaign is to increase brand awareness, your campaign should have a call to action.

The future of advertising

1/03/2017 Charles Norwood
GM Client Solutions

In the 2002 futuristic film, minority report, advertisements on electronic billboards played adverts that were specific for each person.

Don't sell venison to a vegetarian

4/02/2017 Charles Norwood
GM Client Solutions

A generation ago, the only high-tech product in most peoples’ lives was the TV, sitting proudly in the corner of the lounge.

When is personal too personal?

10/01/2017 Charles Norwood
GM Client Solutions

In a New York Times article, Charles Duhigg writes about how large corporates have teams trolling through data looking for shopping patterns.

The Real Me

8/12/2016 Charles Norwood
GM Client Solutions

The other day I received a promotional flyer from a national supermarket chain, but it advertised products of absolutely no interest to me...

Data - lifeblood of marketing

15/11/2016 Charles Norwood
GM Client Solutions

Data - the lifeblood of marketing and never more so than today

Don't forget the final sign-off!

23/10/2016 Charles Norwood
GM Client Solutions

"Don’t forget to get a final sign-off" is one of the most over-used pieces of advice in the printing industry – but it is so important!

What's coming round the corner?

30/09/2016 Charles Norwood
GM Client Solutions

What's going to happen with the iPhone? Where Apple goes, everyone follows...

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